Purple Hound is the members’ portal that maximises the collective buying power of the ‘Purple Pound’. Purple Hound will highlight the best accessible venues and recognise Accessibility Champions. It will encourage others to follow suit. It will focus entirely on positivity, sharing best practice, and facilitating the improvement of standards nationally and internationally.
An estimated one in five people have some disability, with a combined spending power of over £212 billion per annum in the UK alone. However, a third of people with disabilities still experience difficulties in accessing public, commercial and leisure goods and services.
Having launched on 1 March 2016, we’re rolling out a suite of consumer platforms and publications, including an innovative website with news, directory, members’ and advertisers’ portals; a definitive printed guide; and the Purple Hound App by 2017.
We want to engage with consumers and businesses who have an interest in extending accessibility. By having ongoing conversations through our blog and our social media channels, we want to work collaboratively to help create and promote a more inclusive range of improved products and services.